What a blast it was to talk with Jennifer Serr who is the owner of The Sewing Room Alameda in Alameda CA (outside of San Francisco). She’s a mover and shaker teaching people to sew and design fashion for themselves, as well as their dolls!
I found out that she loves vintage fashion (just check her instragram feed) and in her former life designed & drafted garments for the Gap. I also absolutely loved that she works hard to have a daily spiritual sewing practice! Her commitment to her sewing blog helps with this accountability. During the interview, she even committed to finishing up a challenging Chanel jacket she’s been working on for five years.
We commiserated about how people think because you teach children they assume you don’t also teach adults. And also about how (surprise, surprise) the two ways of teaching are VERY similar – HA!
My questions always start with asking about what tactics work the best to market your business. I don’t know about you but that always the thing I need help with!
She confirmed what most of us know to be true! Word of mouth is usually the number one way word is getting out about your classes. I guess this is good news because it means when people are talking with others about what you do and you’re then booking more classes because of it, you must be doing something right!
Jennifer just launched a course called Sewing Camp Power that is being sold over at Pixie Faire. Sewing Camp Power is a full 8-part video based course with a private Facebook group where Jennifer will personally coach you on your program.
This course will teach you how to start your own sewing camp program in your home town. Jennifer has grown her sewing camp business into a very successful venture over the last 8 years. Jennifer also has a line of sewing patterns being sold at Pixie Faire called Bonjour Teaspoon.
Let’s get to it! My interview with the beautiful Jennifer Serr.
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