Marketing

You might find it surprising that you're probably going to spend more time on marketing than sewing, teaching or any of the other things you probably thought you'd be doing when you started your sewing business.

Face it, if you're not actively marketing your classes, you're not getting sign ups and then you're not teaching anyone how to sew. Without a good marketing strategy your business is not going to be successful. 

Marketing is something we take very seriously around here. Megan's career background was not in fashion, but in advertising & marketing and she's used this experience to grow her business to more than 20 sewing classes per week. 

We often write about our favorite methods of marketing in our studio including email marketing, social media, promotional items, website & search engine optimization, in-studio events, charity events, street fairs, runway shows, parties & so many more.

Productivity Hack for Creative People
When my to-do list gets too long (as is often the case) my head feels like it's going to explode.[...]
Sewing School Startup Academy
Update: Friday April 5th, 2019 @3pm - Well the very first program filled really fast. Thank you everyone who signed[...]
Dealing with Competition
We all know - It doesn’t have to be another sewing studio to really be considered competition, does it? New, awesome[...]
Entrepreneurial Lessons I learned as a Kid at Summer Camp
A few weeks ago, I returned from a week at 4-H Camp Overlook, situated in the beautiful adirondack mountains of[...]
Don’t forget to say Thank You like I did
I'm going to tell you a story about something that happened that is sort of embarrassing. It must have been[...]
Celebrating Sewing Success: The Runway show
... At least once a year, we celebrate all of our younger students sewing successes with one of our favorite[...]